eHarmony was served with a lawsuit today for refusing to offer its service to gays, lesbians and bisexuals, reports Reuters, a topic made salient in recent months in part because of a competitive marketing campaign.
eHarmony’s policy was hardly news to the gay community, but a current nationwide print and television campaign, conducted by new dating site Chemistry.com, relied heavily on imagery of gays rejected by eHarmony (via Adrants).
Chemistry.com is owned by Match.com.
The discrimination suit was filed at the LA Superior Court on behalf of Linda Carlson, but lawyers are seeking to convert it into a class action on behalf of any gays and lesbians who may have been excluded from the service.
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